Music Videos of the ‘80s (Hip-Hop Edition)
by Matthew Pitkoff
For the past few weeks, I’ve been doing research for an upcoming music video project. The artist I’m working with has instrumentals reminiscent of audio production from the 1980s, so I’m looking to draw creatively from the visual techniques and narrative forms of that era. During my “research” I’ve come across some absolutely amazing stuff. For your viewing pleasure, I’ve placed a few gems below. Enjoy! (more…)
Monster
by Matthew Pitkoff
After months of delay and speculation, Kanye West’s “Monster” music video was finally released a few days ago. The video’s display of misogeny, paired with sexually violent overtones, confirms the preconceived judgment of many cynics who previewed an unfinished leak that made its way onto the web back in December. But while everyone else focuses on the graphic content and imagery, I believe there’s a more fundamental criticism to be leveled: the video lacks a major and essential element - honesty.
In any music video, the filmed piece needs to compliment the established audio track. The vigorous and spirited song, which is filled with intense lyrical intonation, clashes with the visually emotionless, slow-paced video performance. In most instances, a proper video requires an artist who acts as an engaging storyteller. In this case, we have artists who are removed from their audience, as well as their environment (only Nicki Minaj’s performance seems properly paired). Why, considering the confrontational and direct nature of the song, do I feel Kanye is only comfortable scratching the surface of the idea here? What could he be hiding?
What do you think? Check it out here!