Posts Tagged ‘pro video coalition’

I Don’t Like Them Apples

by Brian Barth

The talented guys over at Pro Video Coalition just posted an interesting story about a new commercial, “Apples”, shot on the iPhone.

While the technique behind the motion graphics is quite remarkable (see the behind the scenes on the PVC post), I found the acting totally sunk the spot.  Companies are desperate to reach out to our youtube generation – and I think it shows.  The woman’s delivery treads the line between sculpted narrative and improvised realism: the uncanny valley of cinema. (more…)

Dec 07, 2009 | Categories: blog, Brian, writing | Tags: , , , , |